SEO is one of the ways that you can promote a business website. It looks at methods that can be used to improve the search engine result rankings for a website. There are lots of aspects to this and it is always best to work with a professional SEO Belfast company like www.rycomarketing.co.uk/digital-marketing-belfast/seo-belfast to carry out this kind of work. There are lots of interesting facts about SEO and some of them might surprise you.
Google is the main player when it comes to search engines with over 85% of all search engine traffic coming through Google. You have to play by Google’s rules if you want to win at search engine optimization. It is true that having a high ranking on Yahoo or Bing will bring visitors to your site, but it is more likely that companies that rank highly on Google will get the most business.
When you use Google Search Console for your website, you will be able to understand more about how people are currently finding you through Google searches. This can then help to inform any SEO or marketing strategy that you put together.
As much as 70% of consumers do all of their purchase research online before ever speaking to a salesperson about the product they want to purchase. When your site ranks well in search engines, your buyers will be able to easily do their own research on your website while spending time learning about your business on their own terms.
In order to ensure your business appears first during those billions of searches, it is essential that you prioritise search engine optimisation to make sure you are doing all you can to make this happen. It remains somewhat mysterious how exactly Google ranks the pages on their search results page, but SEO experts from all over the world have come up with lists in hopes of finding out what it is that makes Google rank its pages. In fact it is thought that over 200 factors are taken into account when they rank websites in the search engine results.
There are a number of low-cost or no-cost activities around keywords and schema that are crucial to organic SEO success. In conjunction with high-quality content, if done correctly, it is possible to generate a lot of revenue, and ultimately a high return on investment.