Some business owners mistakenly lump landing pages with homepages, but the distinction matters for digital marketing. They each fulfill a need in your digital targeting.
The homepage is the front door to a website. It is an open invitation for all visitors to discover your business overview. It generally features navigation, links to multiple pages (as well as subpages), information about different services / potential clientele. The homepage is for browsers, visitors who are looking to see what you have available.
What Is a Landing Page?
A landing page is a single web-page with its sole purpose being what you design it to be. Built for one marketing campaign, it directs users to do only ONE thing – download a guide, schedule a consultation, or order an item. Landing pages are usually stripped down of any sort of navigation, they have little or no distracting links and a single primary call-to-action. For help from a Web designer Exeter, visit Nettl.
Key Differences
Homepages tell and direct, Landing Pages convert. A Web designer Exeter can advise.
Representation: Whole menus on homepages; Reduced clutter on landing pages.
Intended Audience: Homepages are for everyone, landing pages cater to specific customer segments.
Landing pages deal with single topics whereas homepages discuss multiple things.
When to Use Each
Homepage – Organic traffic and general brand awareness. Ensure you have special landing pages for paid media, email campaigns and specific promotions where increased conversion is a goal.
The Bottom Line
Both are essential. While your homepage builds your general web presence, landing pages craft precise actions. It is a complete digital marketing strategy which offers to attract visitors and convert them into customers hand in hand.
Do not overburden your home page with everything that you do, use landing pages for focused campaigns.